Portfolio: WATER CLUB



Water Club: Revolutionizing Water Consumption


Water Club’s mission to change the way people drink water, through its innovative water filters, required a digital platform that could convey its message effectively while ensuring an optimal shopping experience. Inshaal Sheikh was tasked with creating a Shopify-based e-commerce website that would serve as the cornerstone of Water Club’s online presence, aligning with their tagline, “CHANGE THE WAY YOU DRINK WATER – With Waterclub Water Filters.”

Client Overview:

Water Club stands at the forefront of water purification technology, offering customers a sustainable and cost-effective alternative to bottled water. Their commitment to environmental conservation and consumer health is the driving force behind their innovative products.

Project Objectives:

  1. Enhance Online Brand Presence: Create a visually appealing and informative website that reflects Water Club’s mission and values.
  2. Improve Shopping Experience: Develop a user-friendly interface that facilitates an easy and efficient purchasing process.
  3. Optimize for Mobile: Ensure the site is fully responsive, providing a seamless experience across all devices.
  4. Increase Organic Reach: Implement SEO strategies to boost the site’s visibility and attract a larger audience.

Solutions Implemented:

  • Custom Website Design: Utilizing Figma, Inshaal Sheikh crafted a bespoke design that encapsulates Water Club’s ethos, focusing on clarity, ease of navigation, and engaging visuals.
  • Shopify Development: Through expert use of Shopify, Liquid, HTML, CSS, JavaScript, and jQuery, a robust e-commerce platform was built to showcase and sell Water Club’s water filters effectively.
  • Responsive Web Design: Special attention was given to ensuring that the website offers a mobile-friendly experience, recognizing the growing trend of mobile commerce.
  • SEO-friendly Development: Strategic incorporation of SEO practices, targeting keywords like “sustainable water filters UAE” and “eco-friendly water purification,” was employed to enhance online visibility.


  • Brand Visibility: The new website accurately conveys Water Club’s brand message, driving home the importance of sustainable water consumption.
  • User Engagement: Enhanced usability and intuitive design have led to increased user engagement and higher conversion rates.
  • Mobile Accessibility: The responsive design has significantly improved mobile traffic and sales, catering to the needs of modern consumers.
  • Search Engine Ranking: SEO efforts have culminated in improved search engine rankings, leading to increased organic traffic and brand recognition.


The partnership between Water Club and Inshaal Sheikh has resulted in a cutting-edge e-commerce solution that not only elevates Water Club’s digital footprint but also supports their mission of promoting sustainable water consumption. This case study exemplifies Inshaal Sheikh’s commitment to delivering custom website design and development services that meet the unique needs of clients, driving both business growth and environmental awareness. Through innovative design, strategic development, and SEO optimization, Inshaal Sheikh has once again proven to be a leader in providing Shopify-based eCommerce solutions in the UAE.

Custom website designEcommerce website developmentHTML5/CSS3 web developmentInshaal SheikhMobile-friendly websitesOnline store developmentProfessional web developersResponsive web designSEO-friendly web developmentShopify StoreWebsite maintenance services
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