Totally Wicked E-Liquid: Redefining Vaping E-commerce 


In the competitive world of vaping, Totally Wicked E-Liquid has stood out as a premier online retailer, known for its extensive range of vaping products and commitment to quality. To further solidify its market position, Totally Wicked partnered with Inshaal Sheikh, a renowned name in web development and design, for a comprehensive digital overhaul. This case study explores the transformation journey, emphasizing the seamless integration of aesthetics, functionality, and optimization.

Client Overview

Totally Wicked E-Liquid is a pioneering force in the UK’s vaping industry. With a tagline of “The World’s Premier Vaping Retailer,” they’ve set high expectations, not just in product quality but also in online customer experience. Their offerings span across e-liquids, disposable vape pods, vape kits, coils, and branded vapes, catering to a wide audience base, from novices to experienced vapers.

Project Goals

  1. Revitalize Web Design: Craft a custom website design that encapsulates Totally Wicked’s brand essence while ensuring a smooth user journey.
  2. Enhance User Experience (UX): Create an intuitive and engaging online platform to improve customer satisfaction and retention.
  3. Optimize Website Performance: Implement speed optimization techniques for a faster, more responsive website.
  4. Strengthen Web Security: Enhance the website’s security to protect customer information and company data.
  5. SEO Optimization: Improve the website’s search engine rankings to attract more organic traffic.

Implemented Solutions

  • WordPress Development: Leveraged WordPress and Elementor for a flexible and dynamic website, enabling easy updates and management.
  • Custom Design via Figma: Utilized Figma for bespoke web design, achieving a unique look that aligns with Totally Wicked’s branding.
  • Speed Optimization: Applied advanced techniques to significantly reduce load times, enhancing the site’s performance and user experience.
  • Malware Site Security: Integrated state-of-the-art security measures, providing robust protection against malware and cyber threats.
  • SEO and Mobile Optimization: Conducted comprehensive SEO optimization to improve visibility and ensure a mobile-friendly website design.

Results Achieved

  • Engaging User Interface: The new website features a visually appealing design with intuitive navigation, leading to increased user engagement and reduced bounce rates.
  • Enhanced Performance: Website speed improvements have resulted in quicker loading times, contributing to a positive user experience and higher SEO rankings.
  • Robust Security Measures: The implementation of advanced security protocols has minimized risks, building trust among customers.
  • Improved SEO Ranking: Strategic SEO enhancements have led to better visibility on search engines, attracting more organic traffic to the site.
  • Positive Customer Feedback: The redesign has received overwhelmingly positive reviews from customers, who appreciate the seamless browsing and shopping experience.


The collaboration between Totally Wicked E-Liquid and Inshaal Sheikh exemplifies how innovative design and technological excellence can transform an online retailer’s digital footprint. Through a customer-centric approach, state-of-the-art development practices, and a keen eye for design, Inshaal Sheikh has elevated Totally Wicked’s online presence, setting a new standard for e-commerce in the vaping industry. This case study not only showcases Inshaal Sheikh’s proficiency in delivering top-tier web development services in the UK but also his commitment to crafting custom, responsive, and SEO-friendly websites that drive business success in the digital era.

Content management system (CMS) integrationCustom website designEcommerce website developmentHTML5/CSS3 web developmentInshaal SheikhJavaScript development servicesMobile-friendly websitesOnline store developmentPHP web developmentProfessional web developersResponsive web designSEO-friendly web developmentUser experience (UX) optimizationUser interface (UI) designWeb application developmentWebsite maintenance servicesWordPress website optimization