Portfolio: FIT ‘N’ FEMALE



Fit ‘N’ Female – Empowering Women Through Fitness


Fit ‘N’ Female is a pioneering e-commerce platform dedicated to women’s health and fitness, offering a specialized range of products developed by women for women. With a compelling tagline, “WOMEN’S FIRST – EFFECTIVE AND DELICIOUS PRODUCTS DEVELOPED BY WOMEN FOR WOMEN,” the site encapsulates the essence of female empowerment in the fitness industry. Inshaal Sheikh was tasked with the complete redesign and development of the Fit ‘N’ Female website to reflect its brand ethos and enhance its online presence.


The main goals of the project included:

  • Crafting a custom, user-friendly e-commerce platform tailored to the needs of female fitness enthusiasts.
  • Ensuring the website was fully responsive and mobile-friendly to cater to users on all devices.
  • Implementing advanced SEO strategies to boost organic traffic and visibility.
  • Strengthening website security and enhancing speed optimization for a seamless shopping experience.

Strategy & Implementation

To transform the Fit ‘N’ Female website, several strategic actions were employed:

  • WordPress Development & Elementor: Leveraged for robust e-commerce capabilities and intuitive content management, facilitating easy updates and product management.
  • Figma for Web Design: Utilized to create a bespoke design that is both visually appealing and functional, aligning with the feminine and fitness-focused brand identity.
  • Custom Development (HTML, CSS, React, PHP, JavaScript, jQuery): Tailored coding solutions were applied to enhance site interactivity and ensure smooth user journeys.
  • SEO Optimization & Performance Tuning: Targeted SEO tactics were implemented to increase search engine ranking, complemented by performance optimizations to reduce load times.
  • Malware and Site Security Measures: Advanced security protocols were instituted to safeguard the site and its users from cyber threats.


The redevelopment of Fit ‘N’ Female’s website achieved significant results:

  • User Engagement and Conversion Rate Increase: The new, intuitive interface and improved user experience led to a noticeable rise in user engagement and conversions.
  • Enhanced Mobile Responsiveness: The responsive design has significantly improved the browsing experience on mobile devices, leading to increased mobile traffic and sales.
  • SEO and Visibility Growth: With strategic SEO enhancements, the website now ranks higher for targeted keywords, driving more organic traffic.
  • Robust Security and Performance: Enhanced security measures and faster load times have fostered a trustworthy and efficient online shopping environment.


The collaboration between Inshaal Sheikh and Fit ‘N’ Female has not only revitalized the brand’s digital presence but has also set a new standard for e-commerce in the women’s fitness industry. The site now perfectly embodies the brand’s mission of supporting women’s fitness goals through innovative and targeted products.

Inshaal Sheikh continues to be at the forefront of Web Development Services in the UK, specializing in Custom Website Design, E-commerce Website Development, and SEO-Friendly Web Development. Explore more about our services and successful projects at inshaalsheikh.com.

This case study exemplifies Inshaal Sheikh’s capability to merge technical expertise with an understanding of client needs, delivering tailored solutions that drive business growth and enhance user engagement.

Content management system (CMS) integrationCustom website designEcommerce website developmentHTML5/CSS3 web developmentInshaal SheikhJavaScript development servicesMobile-friendly websitesOnline store developmentPHP web developmentProfessional web developersResponsive web designSEO-friendly web developmentUser experience (UX) optimizationUser interface (UI) designWeb application developmentWebsite maintenance servicesWordPress website optimization